Inserra Supermarkets Inc. is a supermarket chain that operates in the northeastern United States. Inserra Supermarkets is a member of the ShopRite retailers' cooperative and therefore does business as ShopRite. Inserra is headquartered in Mahwah, New Jersey, and operates approximately 22 stores. It is a family-owned business and is one of the 500 largest private companies in the United States, according to the 2008 Forbes.com list of America's Largest Private Companies. The Chairman and CEO of Inserra Supermarkets is Lawrence R. Inserra Jr.[1]